Product photography on a white background is a technique commonly used in e-commerce to capture clean, crisp images of products. This method involves photographing items against a pure white backdrop, which helps to remove any distractions and make the product the star of the show. It can give the product a professional, high-quality look that appeals to consumers and improves the overall aesthetic of your online store. Personally, I find this technique extremely effective in highlighting the details and features of a product. It's a simple yet powerful tool for any online retailer looking to boost their sales.